Customer Diversity and Interaction at Big Heart Foundation, Elements o Case Study

Customer Diversity and Interaction at Big Heart Foundation, Elements o Case Study Customer Diversity and Interaction at Big Heart Foundation, Elements of Customer Service â€" Case Study Example > The paper “ Customer Diversity and Interaction at Big Heart Foundation, Elements of Customer Service” is a fascinating example of a case study on marketing. Customer service can be defined as a collection of activities or services offered to the customers in any social or business set up with an aim of boosting or fostering the level of satisfaction of the customers under consideration. Customer service is an aspect that is common in all fields and the level of satisfaction can be interpreted or determined in different ways depending on the perspective of the customer service. Customer service is an entity common mostly in the business sector. The success of a business largely depends on the number of customers as well as their level of satisfaction. In most cases, the relationship between the number of customers and their level of satisfaction is directly proportional. Thus, in any business endeavor, the more satisfied the customers are, the more of the business will have. Thus, every business would indulge in a regular measurement of the customer service dynamics in their business premises as well as the effects of such dynamics on their performance (Fogli 2006). Customer service in the sports sectorDespite the fact that most sporting activities are not considered as a business activity, sports still remain an activity whose existence depends on participants who are regarded as the customers of the entity in this case. Thus, the success and productivity of the sporting activities largely depend on the satisfaction of the customers (Chen 2013). The quality of service provided by the sporting sector depends on many aspects of sports and how well the aspects meet the sportsmen and sports women's demands. Such aspects include the fun within the sport, the objectives of the sport, auxiliary benefits from the sporting activities such as participant’ s certificates, T-shirts among other kitty’ s. Elements of customer serviceCustomer service as mentioned earlier is the backbone for the success of any business, event or activity whose subjects are customers. Thus, quality customer service delivery, especially in the sports industry, largely depends on some very important aspects. These include. Service delivery personnelThe people who are mandated with the responsibility of delivering the service under consideration must do it in a manner that fosters satisfaction among the customers. The service delivery personnel must, therefore, be trained on how best to dispense their duties within their area of jurisdiction (Fogli 2006). Service delivery processThe whole concept of service delivery should be designed to operate in a manner that ensures the maximum satisfaction of the customers. All aspects that are likely to hinder customer satisfaction can be easily eliminated by modifying the service delivery process whenever such action is deemed necessary (Lash 1989). Physical evidenc eThe environment from which the service is dispensed should be likable and should have the ability to attract more customers. The environments should have attractive features and the whole event, activity or business should foster customer satisfaction with regards to aesthetics as well as mental comfort. Customer interaction at Big Heart FoundationBig heart foundation is a United Kingdom-based organization formed with an aim of fighting heart-related diseased through facilitations such as funds, training and actual treatments on victims with such heart diseases.