Multi-Channel Marketing

Abstract Title: Multi-channel selling: an overview by Anupam Kumar Kayastha, PICT-STM, Pune New methods of multi-channel selling are emerging that seeks to more effectively target customers, piddle personalization rules and produce and course merchandise campaigns across and among the broad site of media channels available. Multi-channel trade basi labely refers to the physical exercise of different marketing channel much(prenominal) as; stores, web, catalog, sales force, third party agency, call center, etc. for the selling of the products or services. In recent years, multichannel marketing has big(p) tremendously and is anticipated to grow even further.It is an old lecture when marketing by dint of different channels was thought to be an innovation, as now; multi-channel marketing is the need of the market. Therefore it is meticulous necessary that a company salvages in touch with the customers through and through their products continuously else it is liab le to not withstand the competition. Multi-channel marketing and so provides the company with a number of paths through which it can withhold connected to the customers. Research Objective:Considering the above issues, the paper attempts to cross-file how companies have exploited the available channels to their potential so as to grow and gain a stable office in the market.

In this context, the challenges and blend of strategies that are used to bring about the opportunities were discussed. methodology: The paper is a apprehensionual paper in which vernal knowledge drawn from the academic lit and industry get out out has been synthesized, and pot! ential directions for future research have been discussed. Findings:The check into of literature suggests that multi-channel marketing is becoming more prevalent and offers more opportunities to organizations. Also, it was observed that, since in that location are lots of companies who use the concept of multi-channel marketing, there has developed a need of differentiating in the approach to multi-channel marketing. The concept of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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