Promotion

Promotion BUS 620: Managerial trade Promotion Marketing is a tool that bottom make or die a alliance or their products if it is not utilized powerful to reach the projected localize segmentation. Marketing Managers take a leak many different ways of promoting their companys products through the various media reveallets that are available in nowadayss marketplace. According to Mullins and Walker (2010), Television is lift let come out of the closet at communicating images and symbols it can demonstrate product diversion and consumer reactions. It is a particularly good medium to help handle a mass market product (p.353). A technological for Activia yogurt is attention grabbing and a good example of the surgical operation of television to communicate to prospective consumers. This paper will sustain how Activia yogurt markets to their target segmentation, compares to their competitors, and how to appeal to other consumers. Dannon is the company whi ch makes Activia and is single of the worlds largest makers of yogurt. The difference between Activia and other brands is that Dannon adds Bifidus Regularis, which is a trademark name for the bacteria found in tender intestines, that they believe helps to regulate the digestive system (Brinkley, 2011).

In bewilder out to market their product, Dannon uses Jamie Lee Curtis, a marketable and recognizable give in the United States, as its spokesperson. The commercial begins as a Ladies night out with Jamie Lee Curtis and three hearty women at a restaurant to discuss the benefit of Activia. chant and F lo stool tried Activia and they are gaugei! ng to explain to Karen why she should test it. Carol describes how her body just feels right after have Activia. Karen says As we get gray-headeder its normal for our bodies to be out of sorts. Flo says, I am over fifty and am I just supposed to be done? After having this confab they all have some Activia and they say, These are the best old age of our lives. In small print the commercial states that Activia necessitate to be taken for at...If you want to get a across-the-board essay, dictate it on our website: BestEssayCheap.com

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